My quest for ethnic food in London recently brought me to Frith Street in Soho for a Russian lunch at Zima; an airy eatery smack in the middle of buzzy Soho. It offers traditional Russian food with a modern twist and of course lots of vodka. I liked its airy feel and casual décor and if you choose a table by the window it’s an amazing place for a spot of people watching.
It took a while for someone to come over to take my order, but in their defence, there were no other customers there and I ninja-ed to my table by the window.
The place wasn’t exactly hopping with other eaters, but having said that, I was there at noonish on a Saturday. People did start popping in by the time I had finished my food.