Ziferblat, which means clock face, looks a little bit like your granny's living room, albeit a bit bigger and a lot more crowded. But that is the whole point of the concept. The idea is to create a communal cafe where people come together, drink coffee together and talk together.
I think it's a great concept and so did half of London yesterday. It was so busy that they ran out of clocks and had to revert to an honesty payment system. Let's see if it stays that way. And if they do, who knows, they might have to turn Ziferblat into a chain.